Nike’s Sexist New Shirt Labels Olympian Women As ‘Gold Digging’

Female athletes took home two-thirds of Team USA‘s gold medals at the London Olympic Games this year. So, naturally, Nike had the bright idea to come out with a new T-shirt to celebrate this achievement featuring the slogan ‘Gold Digging’ in big, shiny, gilded letters. The copywriter even attempts to give the tee a witty backstory in its description, but alas:

We aren’t saying they’re gold diggers – we’re just saying they’re out for the gold! What’s wrong with that?

What’s wrong? Well, lots of things, actually. For instance, does this shirt come in men’s sizes? Nope. Because gold digging is just for the ladies, of course! Come on, Nike. We highly doubt Carmelita Jeter or Gabby Douglas would be impressed with this particular stunt, to say nothing of the certain ire of McKayla Maroney.

We have reached out to Nike for comment on the issue and are awaiting a response.

[World Soccer Shop]

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