We’ve known for a while that men are hesitant to shop online for high fashion duds. However, e-tailers trying to lure men to their sites may soon be able to add a new weapon to their arsenal: the digital robot mannequin.
Fits.me, a startup in Estonia, has developed a robot that can mimic 2,000 (!) different male body types. How does it work? Open your browser, enter your measurements into a retailer’s system and pick something to “try on.” The system will then retrieve a picture of a you-sized robot in said item. So cool! And unlike the hangers that help you pick out clothes, it sounds like this is a tool that you’ll actually be able to use in the comfort of your own home pretty soon.
We think this could definitely help the struggling men’s online market, and we’re excited that a female version will be available by the end of the year. Check out the video below to see these robot mannequins in action!
[via The Gloss]