If you thought the world of children’s clothing wasn’t fancy enough as it was, you were mistaken. Oscar de la Renta has announced that he will add a line of kiddie size luxury clothing to his still-growing clothing empire.
Women’s Wear Daily reports that De la Renta has hired Catherine Monteiro de Barros, who used to design the Portuguese kid’s line Papo d’Anjo, as his new vice president of design for children’s wear. While there’s no word yet on what it will cost, a spokesperson for the company said the clothing will appeal to “who are interested in quality and style but who also want their children to look like children.”
Of course, lately the children’s wear space has been look more and more adult, with big brands like Lanvin, Fendi, Gucci and Burberry adding or expanding their efforts in the kiddie market over the last year. Even Chanel paraded a little boy down its runway a few seasons back — and it also added a whole suite of Internet games that have big appeal for the under-8 set.
De la Renta’s clothing, specifically, will be focused on boys and girls from 18 months to 14 years old. A capsule collection should be ready for spring and will be sold at Harrod’s, Bergdorf Goodman and De la Renta’s boutiques, and a full collection will pop up by fall.
And now there’s really only one question left: Will your baby have a fancier wardrobe than you?