There’s nothing we love more than a good designer diffusion collection, and for a little while we thought there was no bigger news on that front than Lanvin for H&M. But if the rumors about Prabal Gurung designing for Target are true, we may have made that call a little too quickly.
Fashionista reported yesterday that two industry sources named Gurung as the megastore’s next GO International designer. If it’s true, he’d join the ranks of Zac Posen, Luella Bartley, Proenza Schouler and Patrick Robinson. He’s a young designer (he’s only done one runway collection so far, albeit a very well-received one) loved by everyone from the First Lady to the CFDA‘s Fashion Incubator program. And as that’s the kind of design talent Target normally nurtures (young, super-talented, up-and-coming), it would make sense that they’d pick him as the next collaborator.
There’s no word on when this collection will be in stores — again, we remind you that there’s not even official word that this is happening — but we wouldn’t put it past Target to wait until after the Alber Elbaz–H&M furor dies down early next year.