Rick Owens Collaborates With Adidas To Make Himself Like Cardio

actress rebel wilson in adidas

For every 100 pairs of sneaker wedges there’s one pair of Rick Owens’ cult basketball-style high-top sneakers. Though unless you’re Daphne Guinness, you’re probably not going to risk them getting sweat-stained and scuffed on your morning run.

But now Owens is marrying the worlds of high fashion and cardio via a new sneaker collaboration with Adidas. When he’s not gothing it up in platform boots and leather, Rick is apparently pumping iron in his gym shorts, and now the Paris-based designer is creating a line of running shoes in an effort to make himself love cardio as much as he does weights.

“I work out like a fiend but I hate, hate, hate cardio. I realized I’m in my fifties now and I need to do something for my heart and lungs. So, I’ve got to start running,” Owens told WWD. “I thought to myself, ‘What shoes am I going to wear running?’ I can’t wear my big chunky basketball shoes – I’d look like a dinosaur running through the Tuileries.” (LOL).

Previous designers to have pumped some high fashion into the German giant’s old-school sensibilities include Raf Simons and Jeremy Scott. Owens’ kicks are based on a single silhouette, with six styles for men and four for women. They’re planned for a single season and retail for $400 to $500, which you can easily pass off as a health precaution. Running + basketball shoes = just as bad as doing this.

They hit shelves in December, though you can get a first glimpse of them at the Rick Owens men’s spring show in Paris on June 27.

We’re getting heart palpitations just thinking about it. Does that count as cardio?


Related links:

EXCLUSIVE: First Look At Rick Owens’ Editorial For CR Fashion Book

$6500 Rick Owns Platform Boots Are Mystifyingly Ugly

Adidas Cancels Jeremy Scott Shoes Labeled Racist By Internet



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