Yes, on November 9 Rob will launch a line of socks called Arthur George that will be sold at Neiman Marcus. From what he tells WWD, this has been longtime dream of his:
“Socks are something I’ve always been passionate about. I have friends who own streetwear companies and they ask me to pick out anything I want and I only go for the socks.”
Only socks! Socks all the time!
And as for why he chose such a WASP-y name for a line that appears to be heavy on the colored camo prints and contrasting neons, he explains that Arthur is his middle name and George is his father’s and, of course, he wants to “stay away” from the Kardashian name:
“The label still says it’s by Robert Kardashian, but I’m more comfortable if it doesn’t scream Kardashian at you. We don’t have to overkill everything but, at the same time, you can’t get away from it. And Arthur George sounds classy.”
Don’t you mean Klassy, Rob? To be fair, the socks are 100% Egyptian cotton and retail for $30 per pair, but still: kolored kamo.