If Sammi Sweetheart thinks her fragrance deal is going to challenge Snooki’s dominance as the queen of The Jersey Shore, she’s got another thing coming.
Sammi’s new men’s and women’s fragrances, called Dangerous, is still in the pre-ordering phase, but when it debuts its expected to bring her up to snuff with the rest of the guidettes on the show, who all have some kind of licensing deal or stream of revenue that isn’t attached to the show.
But none of them touches Snooki, who recently had to hire a licensing management firm to manage the walking licensing operation she’s become. For right now she’s focusing on Happy Feet fuzzy slippers (the ones she wears so frequently on the show) as well as rhinestone-burdened jewelry and sunglasses. But The New York Post reports she won’t stop there.
Then, over the next year, the firm also sees the potential to expand into numerous other categories, including denim, sportswear, lingerie, handbags, personal care, beauty products, fragrances, swimwear, bedding and home goods.
Some brand experts warn that she shouldn’t do too much too fast — but we’re guessing that both Snooki and SRG will want to strike while the iron is hot. And if sales of Snooki’s collaboration with Happy Feet, her book and the New Year’s Party Ball pendant she designed with Diamond Shark are any indication, the iron is never as hot as it’s going to be right now.
Celebrity Product Launch of the Day: Sammi Sweetheart’s Perfume [Racked]
Licensing deal set for ‘Jersey’ star Snooki [The New York Post]