Having a personal stylist seems to either be an exclusive privilege of the rich and famous, or a once-in-a-blue-moon experience you obtain after your friends and family publicly humiliate your poor sartorial choices on national television. But what is the average style-troubled person to do?
Perhaps unsurprisingly, the bubbly, aimable, and hysterical Stacy London of TLC’s “What Not to Wear” now has the answer. Style for Hire, which London runs with friend and formal apparel executive Cindy McLaughlin, provides stylists for the “satorially-challenged” Americans who seek apparel advice akin to the consulting approach of “What Not to Wear” — without having to appear on national television. According to WWD, the idea took off after McLaughlin went to Stacy for advice after living a post-fashion industry life of being “chronically covered in banana and wearing yoga pants.”
The actual service will be available online at StyleForHire.com starting Sept. 13, but don’t expect the appointments to be a steal. For about $100 an hour on average, clients will be provided the following services:
“Closet audits”: Stylists extract the unflattering waistlines, the horrid prints, the oversized t-shirts clients may have kept for “sentimental purposes,” among other examples – but perhaps without the dramatization from the actual show.
Closet shopping: Build complimenting outfits from what’s left and consulting with the client on pieces they need to invest in to fill their wardrobe void.
Personal shopping: Hunt for the needed pieces as discussed in the consultation. Unfortunately, the complimentary $5,000 Visa gift card is not included.
London and McLaughlin hope to fulfill consumer demand by building a network of 2,000 to 2,500 stylists in four years, all of which would be hand-picked by the “stylists-in-chiefs” themselves. Interested stylists will be trained to give a “body-conscious” approach to style consultation, combining a clear understanding of the client’s body type to, as London explained, “accentuate the customers’ best features and downplay others.”
While the company profits from a percentage of what its hired stylists are making, retailers taking part in the shopping experience will receive commission based on sales. On top of that, clients who have hired a Style for Hire stylist will received discounts on their shopping trips. London and McLaughin’s soon to be launched business is set up to kill two birds with one stone: answer America’s prayers for an accessible, everyday stylists and help stimulate the nation’s economy.