French rugby club Stade Francais is probably better known for its racy Dieux du Stade calendars than anything it actually does on the pitch, but Max Guazzini, the club’s owner, might just change that with his design for a new team uniform.
Called “The Crowd,” the jersey features caricatures of fans, and one of Guazzini himself. It looks like a really bad present-day version of Mexican Revolutionary War-era murals. Many of the characters are wearing pink, which Guazzini made an official team color to make the club look more gay friendly (because apparently a calendar featuring photos of naked, muscly rugby players wasn’t already sending that message).
What’s even worse is that the shirts are on sale for €78, which is just over $100. We know that Adidas-branded official sports gear doesn’t come cheap, but we don’t know anyone who’s going to pay that much money to look so bad.
This would be a little funnier — and a little sad — if Stade was actually a bad team. But in reality, this is just a case of bad merchandise happening to good people. (Last season, the team sold a somewhat less garish jersey, which featured Andy Warholesque portraits of Blanch of Castile, the wife of Louis XIII.) Stade has climbed the ranks of French rugby since Guazzini took over the club in 1992. Currently the team plays in the Top 14, the most prestigious grouping of rugby clubs in France.
And maybe that’s the difference here — maybe people will love the jerseys as much as they love the team itself. You can call us crazy if you want to, but we’ve never loved anything so much that we were willing to look like a fool in its honor.