The Easy, Diet-Free Way To Look Like Your Favorite Celeb: New Spanx

spanx star power

Spanx are beloved by celebrities and real women alike for there ability to squeeze guts and make stomachs appear flatter than is actually natural. Celebrities love talking about their Spanx (seriously), and so it only makes sense that the under-garment brand would create a line inspired by actresses’ attempts to look flawless on the red carpet. Now Spanx Inc. is launching a brand called “Star Power by Spanx” that is exactly that.

Star Power will feature a number of garment groups with delightfully ridiculous names, including “Lady Luxe” to target the stomach, “Tout and About” to seamlessly conceal “lumps and bumps” and “Dress to Slimpress” with really tight leggings. Just reading about them can make you feel uncomfortably restricted.

The best name of the brand was reserved for the bras that will have a side-closure to prevent back-fat spillover. They’re called, most appropriately, “Show Girls.”

All the Star Power Spanx will be available at Macy.com, Spanx.com, and select Macy’s stores in the next couple of months, and this fall you’ll be able to purchase them at Nordstrom.

Also, ironically, Spanx is also launching a line of lounge wear on QVC starting September 5. We can’t imagine it will be comfortable.

Related posts:
WATCH: Octavia Spencer Wore Three Sets Of Spanx To The SAG Awards
Melissa McCarthy Shares Most Embarrassing Spanx Story Of All Time (VIDEO)
Brad May Not Wear Spanx, But He Could Still Use Some Style Help

[WWD]

© 2014 Styleite, LLC   |   About UsAdvertiseNewsletterJobsPrivacyUser AgreementDisclaimerContactArchives RSS

Dan Abrams, Founder