Vera Wang Wants To Design Your Wedding Ring Now, Too

Love is in the air for Vera Wang and Zales! The wedding dress designer-to-the-stars is tying the knot with the chain jewelry store and launching an engagement ring and wedding band line.

The collection, Vera Wang Love, features 50 different styles. The 14-karat gold bands will be engraved with the Love logo and will be decorated with a small blue saphire, a symbol of everlasting love, along with various cuts and sizes of diamonds.

The partnership sounds like a match made in heaven — and the happy new business couple would agree. Said Theo Killion, Zales CEO “As a brand, [Vera Wang] is the person most identified with the category that we are most identified with. The idea of being able to connect and partner with Vera Wang the person and the brand is tremendous for us.”

Vera’s rep David Grauso said of the partnership, “Zales is an obvious place for us to go to do engagement rings and wedding bands. They are an exceptional partner, not just their organization and quality, but also because of their reach across the United States, which is similar to David’s.”

The line is meant to accompany Wang’s David’s Bridal line of resonably-priced gowns. The designer has also launched a bridesmaid dress line for that store.

The jewelry line has been long time coming for Wang, whose first foray into the business, a line called Rosy Blue Fine, ended soon after its 2003 launch. “I searched for a jewelry retail partner who met my quality and design philosophy and found Zales to be a perfect match.”

Model Rosie Tupper will remain Wang’s muse in the jewelry ads, which will hit magazines this November. The engagement rings will retail for $1,999 and up, and the wedding bands are a more modest at $649 and up. Too bad Wang’s family friend and patron Kim Kardashian wasn’t able to get her hands on a piece from the new collection in time for her engagement. Then again, we’re pretty sure she’s happy enough with her $2 million dollar ring.

A preview of the print ads, below.

[WWD]

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