NYC Boutique Busted For Selling Fake Burberry… Again

We’re not sure how this happens once, let alone twice, but here goes: Burberry is suing upscale New York City boutique Veriazioni — which has outposts in SoHo and the Upper West Side — for selling counterfeit product. Just one year ago, in June 2009, the brand busted them for the exact same thing.

According to court documents obtained by SheFinds — which, we should point out, is all about the lawsuit-oriented breaking news — Burberry found jackets, raincoats, shirts, and pants, along with the corresponding labels and packaging, to be “not authentic.”

Couple that with the 2009 case in which the brand found 86 fake items for sale at Veriazioni and you can understand why Burberry has slapped the store with a $2 million lawsuit.

But what we can’t wrap our heads around is how (or why) Veriazioni keeps purchasing counterfeit product in the first place. As New Yorkers — and former residents of the Upper West Side — we can safely say that though it might not be the first place we spend our paychecks, we’d certainly consider it a reputable boutique.

But you know what they say: where there’s smoke, there’s a fire, and while Veriazioni could have played the first bust off as a mistake, the fact that they were caught with counterfeit merchandise twice seems to indicate they knew exactly what they were doing.

In light of’s Cartier re-sale faux pas, what does this mean for the way consumers purchase luxury brands going forward? Hopefully they’ll learn to forgo the deal in order to guarantee the merchandise — but Veriazioni wasn’t even selling the product at a discount.

Our words of advice: if it seems too good to be true, it probably is.

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