Between his eponymous high end line, contemporary Z Spoke label, and new gig as a judge on Project Runway, which premiered last week, you would think that Zac Posen would have his hands full. But WWD reports that the designer is launching a third line, called Zac Zac Posen, for fall 2013.
The diffusion line will be marketed at what Posen describes as “the golden price point” — somewhere right in between Z Spoke’s $200-and-under price point and the main line’s four-figure red carpet gowns and sophisticated suiting. Zac Zac Posen duds will retail for around $500 and compete against labels like M Missoni, Red Valentino and Tory Burch. Per the trade:
It stands to note that a black leather motorcycle jacket and leather pants found their way into the Zac Zac Posen fall offering, but the majority of the collection was built around Posen’s signature stretch jersey dresses with architectural seaming, printed blouses and matching skirts, stretch faille jackets and pants and three-piece suits in jacquard with a shot of metallic thread. There are also handbags done in a license with Mondani, as well as a major evening and cocktail dress component.
For said eveningwear — always Posen’s calling card amongst celebrities and regular old revelers alike — expect a slightly steeper price tag: $690 for cocktail dresses and $1,690 for gowns, all of which will be available in every color.
As for why he went with the tried and true “first name-first name-last name” moniker for his third label, Posen credited his foray into reality TV:
“We’re entering a moment when we’re on TV on a weekly basis. It’s important to give the customers who want it in the store that clear name.”