Fast-fashion chains Zara and H&M have earned special places in our hearts for their affordable, stylish clothing. Also, our office is within spitting distance of both stores, and on our walks to work we’ve grown accustomed to the way they look on our street.
But what we cannot abide is the sad fact that neither of the stores does e-commerce operations in the United States, meaning that if you don’t live in or near a relatively large American city, you can’t get the clothes.
We got excited when we saw a headline on Racked saying that both stores would start e-commerce in September, but when we actually read the stories, we found that only residents of certain European countries would be able to get their fast-fashion fixes online.
And that just doesn’t make sense to us. At a time when people are clamoring for lower-priced alternatives to high-end clothing and when prices on clothing are generally going to see an increase, why would the two brands best equipped to deal with the shift not set up digital shop in the United States?
At this point, we’d almost beg the powers that be at Inditex (the company that owns Zara) and Hennes and Mauritz to open their minds to stateside electronic sales. Americans (at least the Americans in the Styleite office) are begging for easy access to affordable fashion, and their brands are exactly where we want to get it from.