A Social Media Guide for Luxury Brands


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Cartier is called out for its outdated interface. Four Seasons Resorts received the seal of approval for its social media presence. Jimmy Choo gets a “close but no cigar” for its 2010 Trainer Hunt campaign. Those are just a few of the many brands evaluated as case studies in the recently released Abrams Research Social Media Guide for Luxury Brands.

In its latest social media guide, New York City based digital and social media agency Abrams Research breaks down the digital landscape from the luxury perspective, offering tips and tricks to high-end brands to help them navigate minefields and stay ahead of the newest trends. Recently featured in Women’s Wear Daily, the guide offers implementable solutions to some of the toughest challenges facing the luxury industry in the digital space, and a step-by-step process to building an online presence fit for a luxury brand.

Perhaps most compelling are the individual case studies which showcase industry best and worst practices. The guide celebrates social media victories from brands like BMW, and provides a look at companies like Balmain who haven’t fared as well.

This guide is tailored to the luxury industry, and pulls no punches as it examines the digital successes and shortcomings of luxury brands. For an industry which is arguably the last to embrace social media, this guide offers readers a step by step breakdown of how to successfully use digital platforms to a brand’s advantage.

Abrams Research is a full service digital and social media agency, specializing in the development of web-based digital marketing campaigns for organizations, in addition to advising on social media strategy for luxury, non-profit, international, financial, political, sports, entertainment and Fortune 500 clients.

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