J.Crew Champions The Backpack With E-Mail Blast
A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????”
Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.
Thank you, Jenna Lyons. We now love you even more.
PS. The awesome “Rumpled Sateen Backpack” is available for purchase here.
PPPPPS. The Great Backpack Comeback is a joint effort between Huffington Post Style and Styleite. We will make this happen.