Abercrombie and Fitch Page 1
Clever AND charitable!
If we learned anything from the Abercrombie and Fitch jet’s “Aircraft Standards” manual that was leaked to the press last year, it’s that this is a company with standards. Sure, they may involve less clothing and more overzealous cologne spritzing than most, but that’s what makes Abercrombie Abercrombie, right? The latest internal documents to hit the web are from a rigorous style guide showing employees (or should we say models?) exactly how to obtain that artfully mussed-up collegiate look — step-by-step photographic tutorials included.
Jennifer Lawrence‘s acting career may have begun with the coveted role of “Lisa” in promos for MTV‘s “My Super Sweet Sixteen”, but her modeling career began — and ended — with a series of advertisements for Abercrombie & Fitch.
Abercrombie caused a bit of a stir back in March when a very suggestive campaign video was released by their go-to photographer Bruce Weber, featuring, among other things, a dude-on-dude shower kiss.
Abercrombie & Fitch has been involved in a good number of legal troubles and angry demonstrations, was named one of the worst companies by Corporate Responsibility, and Brits even protested the retailer’s new Savile Row store. So the latest news about the CEO’s sketchy requirements for male “models” on Abercrombie’s corporate jet hardly raises our eyebrows, but is fascinating nonetheless.
Former Abercrombie & Fitch employee Benjamine Bowers is suing the retailer for $1 million. Bowers alleges that he had to masturbate for a photo shoot last June.
We haven’t seen too many well-dressed protests as of late, but that’s all changed thanks to some clever Brits.
Abercrombie & Fitch‘s advertising has always been overtly homoerotic, but now the retailer has upped the ante and put out a video featuring a dude kissing another dude in a shower.
Yesterday the blogosphere was abuzz with news of fake Abercrombie & Fitch sale sites selling “N****r Brown” pants. Through a bit of internet detective work, we surmised that most of the sites were registered to users in China and that the proliferation of the pants across different sites was a product of web scraping. Now A&F has responded.
Is Abercrombie selling racist pants? No, but this is one offensive spam situation.
This was the week Benetton got in trouble for Photoshopping the Pope making out with a dude. Versace for H&M hysteria reached fever pitch, the Jersey Shore kids got involved in a bunch of lawsuits, and Jay-Z was named GQ‘s Man of the Year.
Don’t mess with those Jersey Shore kids! Today seems to be an especially litigious one for the reality show cast.
Abercrombie is as known for their shirtless models, toxic perfume, and over-sexed advertising as they are for their abysmal treatment of their employees. But it turns out that superficial prejudice extends beyond those who earn a paycheck selling their wares. Documentary filmmaker Morgan Spurlock (does Super Size Me ring a bell?) approached A&F to sponsor his latest project, The Greatest Movie Ever Sold. Their response may surprise you.
This was the week of model lawsuits, Vogue Photoshop abuse, and offensive advertising. We also learned about Fashion’s Night Out plans and September issues. And did you know Sarah Palin had polka-dotted toenails?
In an effort to protect its reputation, teen retailer Abercrombie & Fitch has offered The Jersey Shore‘s Mike “The Situation” Sorrentino a “substantial payment” to stop wearing its clothing.
Kim Navarra sounds like the ideal Abercrombie & Fitch customer. She shops almost exclusively at the chain store and has been known to spend more than $1,000 a year on A&F duds. But these seemingly positive customer attributes were exactly what got Kim banned from shopping at her favorite store.
Catwalk Justice is our weekly column on the week in fashion law, courtesy Charles Colman of Charles Colman Law, PLLC and LAW OF FASHION. This week we learn that you can, in fact, fake fashion, how to get your expensive engagement ring back and how many lawyers it takes to keep Lindsay Lohan out of trouble.
It appears as though Abercrombie & Fitch knows no bounds when it comes to shameless marketing. We consider this all kinds of blasphemy, but here it is: 101 shirtless male models stormed the Champs Élysées to celebrate the brand’s new Paris flagship.
Michael Jeffries oversees one of the biggest apparel brands in the world, but that hasn’t stopped his paycheck from getting smaller and smaller. WWD reports that the CEO of the Abercrombie brands took a pay cut last year that’s more than most people make in a lifetime.
Abercrombie & Fitch is a brand that knows no shortage of controversy. Sperm-harming fragrances, discrimination lawsuits — and remember those racist t-shirts? Abercrombie even landed itself on a list of the worst companies in the world. Their latest offense? Selling push-up bikinis to 7-year-olds.