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It’s not even August yet, but we’re already getting the details about the upcoming September issues. We’ve gotten the scoop on the cover stars, we’ve revealed a slew of ad campaigns that’ll run in the issues, and now we’ve got ad page counts.
Fashion magazines have different interpretation of the latest trends, but one trend almost every big glossy is following these days is decreasing newsstand sales.
It turns out that last week’s embarrassing (but entirely not shocking) revelation that advertisers get more play in Harper’s Bazaar fashion editorials is a little more than egg on Glenda Bailey‘s face. The Federal Trade Commission has grounds for taking legal action against the magazine that could change the way our favorite fashion glossies do business for good.
More often than not, it isn’t too terribly hard to get most magazines to let go of an upcoming cover. So maybe, by refusing to talk about the upcoming and highly anticipated issue of T Magazine, Sally Singer is trying to tell us that it won’t be like most magazines.
In a bit of media news brimming with money and temporary economic happiness, most fashion magazines have reported that their ad sales for the September issues have outstripped the dismal numbers from 2009.
Whether fat or thin, September issues always make headlines — and this year Glamour, characterized as one of Conde Nast‘s most reliable cash cows in a Media Decoder post by Jeremy Peters, is looking a little healthier for its September 2010 issue.
Earlier this week, we reported that Stefano Tonchi would be replacing Patrick McCarthy as Editor In Chief of W magazine. Now the inevitable questions arise: what will W look like with Tonchi as Editor In Chief?