Kate Hudson Named Face Of Almay, Moves In On Models

by Ruthie Friedlander | 10:57 am, May 13th, 2010

Last month, WWD reported that models were finally taking back their turf. After years of celebrities moving in on their territory — magazine covers, ad campaigns, etc — the professionals seemed to be back on top. Well, models, you may want to watch your perfectly toned backs, because Almay has decided to go with a celebrity as their next brand ambassador. This summer, actress Kate Hudson will be joining model Elaine Irwin Mellencamp in the beauty brand’s print, store, television, and web advertising.