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This week in Ruckpack Watch, our semi-consistent column on all things The Great Backpack Comeback-related, we have two seemingly opposite yet perfectly in tandem forces championing that two-strapped vessel of convenience and comfort.
A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.
One small sartorial decision for Rachel Bilson, one huge step for The Great Backpack Comeback.
Ashley Olsen wore a backpack last night on the red (or in this case, green grass) carpet for the opening of Otarian — “the world’s most sustainable restaurant.” Eco-friendly food aside, an Olsen wore a backpack.