backpack trend Page 1
PHOTOS: Gucci Jumps On The Backpack Bandwagon
You heard it here first. Backpacks are the new thing. We love them, Mary-Kate Olsen rocks them, and even Suri Cruise has one. And if it’s good enough for Suri, it’s good enough for Gucci.
Tory Burch, Urban Outfitters Both Love Backpacks
This week in Ruckpack Watch, our semi-consistent column on all things The Great Backpack Comeback-related, we have two seemingly opposite yet perfectly in tandem forces championing that two-strapped vessel of convenience and comfort.
J.Crew Champions The Backpack With E-Mail Blast
A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.
Rachel Bilson Wears A Backpack!
One small sartorial decision for Rachel Bilson, one huge step for The Great Backpack Comeback.
Mary-Kate Olsen Wears A Backpack On The Red Carpet
Ashley Olsen wore a backpack last night on the red (or in this case, green grass) carpet for the opening of Otarian — “the world’s most sustainable restaurant.” Eco-friendly food aside, an Olsen wore a backpack.

























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