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benetton Page 1

10 Important Things We Learned Last Week: November 13-19

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by Julia Rubin | 12:41 pm, November 20th, 2011

This was the week Benetton got in trouble for Photoshopping the Pope making out with a dude. Versace for H&M hysteria reached fever pitch, the Jersey Shore kids got involved in a bunch of lawsuits, and Jay-Z was named GQ‘s Man of the Year.

Vatican Threatens Legal Action Over Benetton’s Kissing Pope Ad

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by Julia Rubin | 11:03 am, November 17th, 2011

When we reported about Benetton‘s controversial Unhate campaign, we noted it was strange that we couldn’t find the ad featuring Pope Benedict kissing Imam Ahmed Mohamed el-Tayeb on the company’s website. It turns out there was reason: Benetton pulled the ad after the Vatican freaked out.

World Leaders Make Out In Controversial Benetton Campaign

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by Julia Rubin | 3:14 pm, November 16th, 2011

Benetton is no stranger to controversial advertising, and its latest campaign is sure to get lips flapping.

Benetton Uses Internet To Cast Ad Campaign

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by Ruthie Friedlander | 11:33 am, March 22nd, 2010

One month ago, United Colors of Benetton launched their global model casting competition by utilizing the social media tools so many companies are still trying to figure out. It’s My Time is a global search for new, interesting people and styles for the brand’s 2010 ad campaign. The hook? No models allowed.

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