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Bra Page 1

WATCH: Today Show Celebrates The Bra’s 100th Birthday

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Living to be 100 years old can get you a lot of things: a letter from the president, a very large slice of cake, even license to yell at people you don’t know on the street. But for the modern bra, invented by a New York socialite disgruntled with whale-bone corsets in 1910, what better 100th birthday present could there be than a long-form profile on the Today Show, complete with advice from bra expert Linda Becker, a well-timed montage of appearances in movies and on TV (yes, Janet Jackson’s wardrobe malfunction is in there) and some slightly naughty anchor banter at the end?

Fruit of the Loom Serves Up Mix ‘N Match Custom Cups

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Behold the latest in lin-gineering: the custom-sizable bra cup.

Bigger Boobs Bring Bigger Sales

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According to London’s Daily Telegraph, British department stores have begun carrying bras up to a K-cup size to accommodate the increasing number shoppers with larger breasts…

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