Bra Page 1
Lara Stone shows off some fancy dances moves for Calvin Klein‘s newest push-up bra, and surprise! — does it to the oldie-but-goodie jam “Push It” by Salt-N-Pepa. There’s really no better way to advertise a push-up bra than to that tune. Of course, the song itself has nothing to do with bras, but who cares? It’s still catchy!
Living to be 100 years old can get you a lot of things: a letter from the president, a very large slice of cake, even license to yell at people you don’t know on the street. But for the modern bra, invented by a New York socialite disgruntled with whale-bone corsets in 1910, what better 100th birthday present could there be than a long-form profile on the Today Show, complete with advice from bra expert Linda Becker, a well-timed montage of appearances in movies and on TV (yes, Janet Jackson’s wardrobe malfunction is in there) and some slightly naughty anchor banter at the end?
Behold the latest in lin-gineering: the custom-sizable bra cup.
According to London’s Daily Telegraph, British department stores have begun carrying bras up to a K-cup size to accommodate the increasing number shoppers with larger breasts…