coca cola Page 1
Yes, we’re talking about the beverage company, not some obscure designer. And yes, it’s as hideous as it sounds.
Coca-Cola is the king of branding, and the last few years have seen them foster some pretty creative partnerships between their Diet Coke and such style fixtures as Patricia Field and British e-tailer Asos. The latest and undoubtedly greatest of these partnerships is Coca Cola Light’s collaboration with Karl Lagerfeld.