Gap President Writes Annoying Explanation Of New Logo

by Justin Fenner | 11:00 am, October 8th, 2010

Marka Hansen, president of Gap North America, took some time out of her busy, brand-ruining schedule to explain why her company decided to change its logo on Monday. Or at least that’s what she said she was going to do in a message written for The Huffington Post. Instead, she was mostly very coy and told us what we already suspected: The Gap is an old brand, and because of that she thought it needed a facelift.