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Katy Perry is the latest spokeswoman for CoverGirl and describes her new ad as, “bold, bright, a beam of light.” We couldn’t agree more.
Confession: We haven’t read The Hunger Games, nor seen any of the films but we’ve always been intrigued by the series’ makeup game, because a fantasy land where labyrinth-esque braids and butterfly lashes are nothing to bat an eye sounds likes heaven. This said, we were so fired up about CoverGirl’s new The Hunger Games: Catching Fire Collection and now that we’ve had a first look we’ve made it our goal to dive into the series before the line hits stores on October 1.
We always think of Drew Barrymore as the quintessential CoverGirl — but maybe that’s just because she has fronted the brand’s campaigns for the last five years. According to a report in WWD, however, Drew’s contract with Procter & Gamble will be up in January, and once she severs ties with the beauty bigwigs the actress plans to jump into the ring as a competitor.
We never thought we’d turn to Ellen DeGeneres for a makeup tutorial, but after watching her give Sofia Vergara a face full of CoverGirl, sign us up!
Following in the footsteps of their ad-regulating colleagues across the pond, the National Advertising Division has banned a CoverGirl campaign featuring celebrity spokesperson Taylor Swift for excessive Photoshopping. In other words, if you thought Swift’s lashes looked too good to be true, you’re right.
Work long enough in the fashion industry and you can start getting desensitized to how shockingly beautiful and glamorous some of the art it produces really is. And then, sometimes, an ad campaign walks along, kicks you in the shins and says, “Look at me! I’m something!” And model Jessica Stam‘s new CoverGirl campaign fits that exacting bill.
You know when two really awesome people team up and you can tell that anything they do together is going to be great. That’s kind of how we feel about Jessica Stam and Pat McGrath collaborating for a series of Covergirl makeup tutorials.
We’ve discussed the use of lash inserts (otherwise known as false eyelashes) in mascara ads before, but while authorities in the UK say they’re a no-no, the US has much less stringent policies.
In next month’s Elle, Rihanna talks about the last year of her life, her new boyfriend, and, most exciting for us, her favorite designers.