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Last month, WWD reported that models were finally taking back their turf. After years of celebrities moving in on their territory — magazine covers, ad campaigns, etc — the professionals seemed to be back on top. Well, models, you may want to watch your perfectly toned backs, because Almay has decided to go with a celebrity as their next brand ambassador. This summer, actress Kate Hudson will be joining model Elaine Irwin Mellencamp in the beauty brand’s print, store, television, and web advertising.
While there’s certainly no no shortage of clothing lines from the latest celebrity-turned-designer, the celebrity-turned-beauty-product-hawker is a relatively new trend. This season has seen more than a few famous faces put their natural beauty to good, cosmetic use — so here’s a roundup of the latest celebrity beauty dish.