Diet Coke Page 1
If there were to be an official drink of the fashion industry, Diet Coke would almost certainly be it. They’ve hooked up with everyone from Karl Lagerfeld to (a very shirtless) Marc Jacobs, and have just kicked off their second season of the Young Designer Challenge with the help of Target, Taylor Swift, and Rebecca Minkoff. We talked to the powerhouse NYC designer about what she’ll be looking for in the winning design and how a t-shirt jumpstarted her career.
Diet Coke has tapped Marc Jacobs as their new creative director — for 2013, at least. In past years, Karl Lagerfeld and Jean Paul Gaultier have lent their names and design prowess to the soda company, but, according to WWD, Jacobs’ stint stands out through his ethos of “glamour and sex sells just about everything.”
CFDA members Cynthia Rowley, Zac Posen, and L’Wren Scott recently put on their judging hats for the Diet Coke Young Designer Challenge. Up-and-coming designers from all over the country submitted cool t-shirts featuring Diet Coke, and the trio had a tough decision to make from the top 10 creations.
Jean Paul Gaultier, the recently-appointed creative director of Diet Coke, just released the third design in a set of limited-edition bottles that will be sold in Europe this month. Why can’t we get this stylish collab stateside?!
Jean Paul Gaultier released a new commercial for his collaboration with Diet Coke, and it’s a snoozefest!
Here’s a tasty little tidbit to kick off your Saturday night. In the latest installment of Jean Paul Gaultier’s weirdo video series (as part his new role as the Creative Director at Diet Coke), JPG once again stars as himself as “The Serial Designer”.
On the anniversary of American history’s finest milestone, we can’t help but remind ourselves of a privilege — context depending, of course — we often take for granted: freedom. While we sip our Diet Cokes, listen to our Last.fm players, and write fashion-related pieces for this very site, we are walking the beaten path of fashion’s history of freedom.