DKNY Page 1
Fragrance reviews are silly, but sometimes, fragrance marketing is even sillier. What do “playful past times” and “nostalgia” really smell like? So from now on, we’ll be crowdsourcing our own fragrance reviews. Read on to find out what our office thought about the latest sample to land on our desk. This week, we’re sniffing DKNY‘s Be Delicious.
It’s becoming clearer by the day that the fashion world has entered a new digital age, powered in many ways by social media. Clothing brands now turn to bloggers like Leandra Medine, Bryanboy, and Tavi Gevinson for advertising and collaborations. Refinery29, the style blog that does it all, is quickly turning in to a multi-platform powerhouse, and next up in its master plan for fashion world domination: a handbag collaboration with DKNY.
Last night, DKNY unveiled a video collaboration with fashion photographer Enrique Badulescu at New York City’s The Hole Gallery for its newest fragrance, Be Delicious Intense. As much as we raise our eyebrows at fragrance marketing, we’ve gotta say the
video “multi-sensorial experience” is kind of cool.
Would you spend a million dollars on a single bottle of perfume? If the answer is yes, DKNY can hook you up.
We never thought we’d see the day! DKNY PR Girl, one of the most visible social media presences in fashion, has kept her true identity a secret for so long that we figured we’d never know who she really was. But now, thanks to a video detailing just how crazy her life is during Fashion Week, we know!
In the new ad campaign for DKNY Original fragrance, Anja Rubik makes out with a hot model named Sasha Knezevic, who she happens to be engaged to. The making out occurs on top of a taxi in the middle of a crowded New York street. In a winking bit of marketing, Anja and Sasha recreated the cab-top kiss in real life in Times Square. Kind of brilliant, no?
New York Fashion Week is finally over! It was exciting, beautiful, disorganized, fun and most of all exhausting. And we loved every second of it.
Chic and ladylike are the words that come to mind for the DKNY spring/summer 2011 collection. Although a bit run-of-the-mill by this fashion week’s standards –- tailored looks and neutral colors sound familiar? -– Donna Karan’s trendier line includes go-to pieces that will no doubt be staples of any fashion darling’s spring wardrobe.
We’re still having some difficulty wrapping our heads around the chaotic organized fabulousness that is Fashion’s Night Out — it’s happening this Friday night! This year the nighttime shopping extravaganza has been ramped up with more stores open and more events to cover, and we’re going to try and see as much of it as we can — without driving ourselves crazy, of course. From Midtown to the West Village, SoHo to the Meatpacking District, here’s where you’ll find us on Fashion’s Night Out.
New York City’s answer to the soccer WAGs traipsing around the recent World Cup? Yankees WAGs!
Donna Karan’s latest marketing move may seem a little out of left field, but if there’s one brand more iconically New York than DKNY, it’s the Yankees. WWD reports that DKNY has just signed a long-term and multi-dimensional sponsorship deal with the reigning World Champions of baseball.
Let’s face it. Getting an internship at one of the big names in fashion takes connections. Like it or not, only half of what matters is one’s drive. Most of what gets your foot in the sliding doors of Hearst or Conde or any major label is whose Hampton’s house your parents’ house is near. And that takes money. Money that some of the most driven, intelligent, and fashionable potential interns don’t have.