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Dove’s latest “Real Beauty” campaign video in which a criminal sketch artist shows just how hard women are on themselves is an eye-opening must watch. Now, so is the parody. Happy Friday, peeps!
You’re more beautiful than you think. No, really — and Dove has hired an FBI-trained forensics artist to prove it to you. In their latest “Real Beauty” campaign video, veteran sketch artist Gil Zamora sits down to blindly illustrate seven women, first working from their own descriptions of themselves, and then from a stranger’s description. The results are pretty astonishing.
We love our fair share of pricey products, but many of the items we can’t live without come from the drugstore. Our wallets thank us for our relatively cheap taste (gotta balance out the $1825 handbag we’ve been eyeing, you know?), but don’t let the prices fool you — these picks are totally awesome.
Dove‘s new VisibleCare body wash promises users “visibly more beautiful skin.” Too bad the ad for it suggests that getting visibly more beautiful skin means lightening the skin so much that you’ll look like you belong to another race. In just one week!
A few weeks ago, we introduced you to Dove’s latest product: their “Ultimate Go Sleeveless Nourished Beauty Deodorant” which promises to make your absolutely hideous armpits extra pretty. Last night, Stephen Colbert congratulated Unilever (Dove’s parent company) on its incredibly successful policy of “shamovation”. (Which is pronounced “SHAME-O-VATION”, in case you were wondering.)
Do you hate your armpits? Do you think they’re just so ugly? Are you ashamed of them? Because you should be. Because they are just that ugly. PSYCH. We think your armpits are totally, totally fine. Dove, however, does not.
Over the weekend, Jezebel drew our attention to a Craigslist ad in which the brains behind Dove’s “Real Beauty” campaign listed the casting requirements for their so-called “real women.” Among them: no tattoos, no scars, flawless skin, beautiful hair, and bodies that fell nicely between “not too curvy” and “not too athletic.” All their words, not ours. Today, Dove released a statement regarding the ad and, not surprisingly, they’re backpedaling big time.
Most people are familiar with Dove’s “Real Beauty” campaign, which purports to feature “real women” celebrating a myriad of body types with the hopes of showing actual real women — also known as “the consumer” — that Dove loves them just the way they are. The casting call that Dove posted to Craigslist, however, presents a slightly different message.