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As total Internet nerds, we here at Styleite love the way Anna Dello Russo approaches social media — by which we mean to say we devour every post she puts up on her blog and follow her every web-based move religiously. So when we found out today that she’ll be selling her new perfume exclusively online, our hearts skipped beats and our browsers almost crashed.
We’ve known for a while that men are hesitant to shop online for high fashion duds. However, e-tailers trying to lure men to their sites may soon be able to add a new weapon to their arsenal: the digital robot mannequin.
Much has been made recently of getting guys to buy expensive threads online. Why? WSJ‘s Ray Smith reported this week that while men don’t shop as often as women, they do tend to spend more when they open their wallets.