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Kelly Osbourne’s transformation tale is as good, not to mention as marketable, as any coming out of Hollywood these days, and now the rock n’ roll royal is using it to the advantage of St. Tropez, a UK-based premium self-tanner brand. In a recent ad, Osborne extolls, “I looked like 10lb skinnier, and it started to make me look at my body in a different way. It made me look at what looked better rather than what I didn’t like, and I kind of got addicted.” Well, St. Tropez’ self-esteem in a bottle campaign has more than a few people up in arms.
You know times have changed when women are openly exposing their fakeness. We’re talking about the pre-packaged, deliciously decadent, beauty business fare. There was once a time when you would never admit to breast enhancements, four thousand dollar extensions and Hollywood spray tans that made you look as though you’d just gotten back from a stint on South Beach.