Fast Fashion Page 1
It’s a horrific story, and one that’s all too familiar: a building outside of Dhaka, Bangladesh housing numerous garment factories collapsed yesterday, with recent numbers putting the death toll at at least 194.
New York’s fast fashion market is about to get even more crowded. H&M has just announced that it will open it largest store in the world on Fifth Avenue and 48th street in 2013.
If Azzedine Alaïa seems like the type of designer who would lambast fast fashion retailers for destroying the integrity of the industry one cheap copy at a time, then appearances are deceiving. It turns out the designer has a surprisingly refreshing, if somewhat fatalistic view on the whole matter.
We make a lot of excuses for our unapologetic consumption of fast fashion, none of which is particularly concerned with where it comes from, how it’s produced or what impact it has on our wallets. But a new book by British author Lucy Seigle makes the case that fast fashion might just be ruining the world.
It’s never really that hard to find designer knock-offs, but from what we’ve read, Google‘s new fashion venture Boutiques.com is going to make the hunt for fast-fashion fakes as simple as pointing and clicking. And that might be problematic for high-priced designer labels that have partnered with Google on the site. Above, an Anna Sui dress next to an unmistakable knockoff by Forever 21.