Florence Welch To Go On Tour With Gucci

by Justin Fenner | 12:55 pm, June 10th, 2011

Florence and the Machine frontlady Florence Welch will be wearing a lot of Gucci clothing on her upcoming North American tour. The storied Italian fashion house said in a press release this morning that its creative director Frida Giannini created the wardrobe that Welch will wear everywhere from Atlanta to St. Louis this summer. But Gucci says that doesn’t mean she’s the company’s new face.