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tThe Internet froth over Google‘s fashion site Boutiques.com may have forced the company to launch the site earlier than expected, and that might have caused Google’s engineers to overlook a few minor flaws. While most people have praised the site (we totally love it and already have an account there), it’s not without its problems.
It’s never really that hard to find designer knock-offs, but from what we’ve read, Google‘s new fashion venture Boutiques.com is going to make the hunt for fast-fashion fakes as simple as pointing and clicking. And that might be problematic for high-priced designer labels that have partnered with Google on the site. Above, an Anna Sui dress next to an unmistakable knockoff by Forever 21.
Last week, we wrote about an invite we received to an event hosted by Google and headlined, “High Tech Fuses With High Fashion,” which led us (and every other invitee) to believe that the web giant was launching some sort of fashion e-tailer. Today, WWD confirms the news via several sources privvy on Google’s plans.
Last week, we here at Styleite got an invitation to a party Google is hosting. The invite quite proudly proclaims that on Nov. 17, high tech will fuse with high fashion, and when we first saw the invite we couldn’t help but think that Google is trying to get in on some of that eBay Fashion money.