Jane Pratt Page 1
Following in the success of xoJane, Jane Pratt has launched a new beauty site called xoVain, and no, Cat Marnell will not be a part of it.
And Tavi Gevinson‘s star just keeps on rising. Today, the New York Times published a preview of a feature they’re running in this weekend’s New York Times Magazine profiling the 15-year-old blogger and founder of her soon-to-be-revealed Sassy redux, Rookie. Tavi comes across as equally down to earth as she is intelligent, but it’s the thoughtfulness with which she’s approached her new project, as well as the special role one Ira Glass played in getting it off the ground, that has us genuinely in awe.
Less than eight months after Tavi Gevinson announced that she’d be partnering with Jane founder Jane Pratt on a teen-focused web and print publication, the 15-year-old phenom has decided to strike out on her own.
Last week, after a long day of blogging, we made our way to Brooklyn to catch The Talent Show at Littlefield. The theme of the night was Sassy Magazine, and we were as intrigued by the premise as were by the biggest name on the bill: Tavi Gevinson.
And the xoJane masthead keeps on growing. Jane Pratt’s lady site launched just two months ago with a handful of staffers, including some of Pratt’s old Jane editors. Her latest hire, however, is a bit more high-profile. Enter: Courteney Cox, xoJane Home Editor.
This was the week of Cannes, Botox mom, and Lady Gaga. Also, Carla Bruni is probably, definitely pregnant, and Jane Pratt‘s website launched. And, you know, beards!
Jane Pratt’s xoJane.com launched on Monday (and for thoughts on that, click here), but the question on everyone’s lips was, “Where’s Tavi?” Well, Tavi and Jane’s collaboration will launch later this year, but now it has a name.
We’ve been waiting for Jane Pratt’s new project since last November (back when all we knew about it was that it involved Tavi and would be web-based), so today’s launch is kind of like an early-90s nostalgia-themed early Christmas present. Yes, that was a mouthful, but so is xoJane.com.
This week was the week of censorship — Hillary Clinton, Lady Gaga, and Andrej Pejic were all victims. Chanel went all-out for its cruise show, Bristol Palin got a new surgically-altered look, and Kate Middleton is still a very big deal. Also, Iris Apfel, we love you!
Sassy founder Jane Pratt’s latest venture launches on Monday and in addition to the news of a recent name change, a few more details about the site are trickling in.
The last time we checked in on Jane Pratt‘s latest project, we learned that her new site — JanePratt.com — was separate from (but related to!) Tavi‘s teen ‘zine that will include web and print components. Now we’ve learned a few more details about JanePratt.com, most important of which is that it got a new name: xoJane.com.
Here’s the problem with getting really good at what you love to do when you’re really young: You tend to get tired of it earlier than people who have to wait for their acclaim. So the other day, when superstar 14-year-old fashion blogger Tavi Gevinson wrote about what it was like to sit next to Anna Wintour during Fashion Week, she admitted that the industry, and all of its facades and high production values, had started to wear on her, just a touch.
On Tuesday, we received our first email alert from JanePratt.com, the new (and obviously eponymous) site founded by the former Sassy and Jane editor in chief. The details were spare: other than a Facebook link and a promise that they were “really close to launching”, the blast left us with more questions than answers. What exactly is JanePratt.com? Why did she call it JanePratt.com? And where does Tavi Gevinson fit in to all of this?
This was the week America become (re}enamored with the idea of a royal wedding — William and Kate and rings, oh my! Diesel ruffled some feathers, Emma Watson was everywhere and Google entered the fashion biz. Karl Lagerfeld also said some things, and Tavi’s launching a magazine.
Tavi Gevinson and Jane Pratt are working really fast to get their new joint venture off the ground. Is it wrong that we’re excited about how fast they’re forging ahead?
We’ve said it before and we’ll say it again: Tavi gets it. (Remember this? Miuccia: “I’m impressed by the comprehension that Tavi has of fashion.” Yeah.) Tavi’s been crushing on Sassy for a while now. And because Tavi is not your average 14-year-old, she’s starting her own version of the title with Sassy (and Jane!) founder Jane Pratt. Yes, Tavi is bringing back Sassy.