Japan Earthquake Page 1
Maybe it wasn’t too soon for Rebecca Taylor to open a store in Tokyo after all. Fashion brands including Louis Vuitton and Forever 21 cautiously reopened their doors in Tokyo on Tuesday, while employees at H&M moved back to the capital city from Osaka. Slowly but surely, the city’s retail scene seems to be getting back to normal. And while brands are keeping an eye on their employees’ safety, they’re ever mindful that the earthquake and tsunami of two weeks ago will impact their bottom line.
So here’s something we’re a touch confused about: Just a few days after it was reported that multiple fashion brands would be moving their employees out of distaster-stricken Tokyo, Rebecca Taylor announced that it will move forward with plans to open a store in the city’s Harajuku district.
Call us cynics, but when we got the press release announcing Forever 21′s intentions to donate 100% of today’s online sales to aid earthquake and tsunami victims in Japan, we couldn’t help but look for a catch. They couldn’t possibly mean 100%, could they?
Japanese fashion companies based in Tokyo have largely moved their operations west to Osaka, farther away from the blackouts, limitation of resources and possible nuclear fallout caused by the earthquake and tsunami that hit the region last week. The ones that haven’t moved are taking precautionary measures.
People around the world have been awestruck by the destruction caused by earthquake and tsunami that hit Japan last week, and since then there’s been an outpouring of support from charities and relief organizations all over the world. The fashion community is no different, and its members have taken to a variety of tactics to raise support, money and simple awareness about the overwhelming obstacles Japan now faces. Herein, a few examples of how people in fashion have been trying to help — and how you can help, too.