JC Penney rebranding Page 1
‘Frumpy’ J.C. Penney Shoppers Fight For Their Right To Remain Frumpy
While J.C. Penney has been earning accolades from the fashion industry for their updating their brand image, hiring very a cool openly-gay talk show host as a spokesperson (that would be Ellen Degeneres), and eliminating sales in favor of year-roud low prices, there are people out there who really don’t want to see the retailer change. And no, we aren’t talking about One Million Moms.























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