JCPenney Gets A New Logo And $800 Million Worth Of Store Changes

by Justin Fenner | 4:20 pm, January 28th, 2012

Almost a year after giving its longstanding logo a makeover, JCPenney has yet another brand mark that its rolling out to all of its stores as part of a massive $800 million renovation of its stores and brand image. Here’s why we think that’s a bad idea.