J.Crew Champions The Backpack With E-Mail Blast

by Verena von Pfetten | 3:50 pm, April 23rd, 2010

A tipster (who may or may not be my sister) forwarded us J.Crew’s e-mail newsletter from yesterday with the edited subject line, “Is that a RUCKSACK I see?????????????????” Why yes, yes it is. And so, yet another milestone in The Great Backpack Comeback is achieved: an utterly beloved and insanely successful mass-market brand jumps on board.