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Remember when Kelly Osbourne rocked a $250,000 mani to the Emmy’s last year and got all kinds of flack for, well, a $250,000 mani? The brand that brought us that very special black diamond lacquer has spent the months since figuring out how to deliver that level of luxe to the masses. Meet the Azature Black Diamond Collection, by the same LA-based fine jewelry designer who created the original look.
Last night’s Emmy Awards was too jam packed with fashion commentary for us to fit it into one post. So we’re giving you two more. And to start the day off on a happy note, here are our picks for the best dressed of the night.
Kelly Osbourne’s transformation tale is as good, not to mention as marketable, as any coming out of Hollywood these days, and now the rock n’ roll royal is using it to the advantage of St. Tropez, a UK-based premium self-tanner brand. In a recent ad, Osborne extolls, “I looked like 10lb skinnier, and it started to make me look at my body in a different way. It made me look at what looked better rather than what I didn’t like, and I kind of got addicted.” Well, St. Tropez’ self-esteem in a bottle campaign has more than a few people up in arms.