Khroma Beauty Page 1
After sneaking onto the makeup market with Khroma Beauty by Kourtney, Kim and Khloe, the sisters Kardashian were slapped with an infringement case by the too-similarly named Kroma Beauty, a Florida-based brand that beat them to the punch. A preliminary injunction back in March meant that the girls’ products could not be sold at the Ulta, CVS, and Duane Reade stores that had already stocked them. Now, Boldface Licensing + Branding has opted to change the name simply to Kardashian Beauty and avoid any further drama.
Shortly after announcing their beauty venture, Khroma Beauty by Kourtney, Kim and Khloé, last year, the Kardashians were slapped with an infringement case by Kroma Makeup. Now, Boldface Licensing + Branding, the licensing brand behind Khroma, has filed for an appeal on a preliminary injunction in the Ninth Circuit.
There’s no question that the Kardashians love the letter “k”, but it’s that very letter that is getting Kim, Kourtney, and Khloé into serious legal trouble. The trio’s newest venture, Khroma Beauty, has been slapped with a lawsuit from Kroma Makeup, and has received a major complaint from Chroma Makeup Studio. And so begins the Khroma vs. Kroma vs. Chroma smackdown.