Kmart Tweets About Shooting Tragedy Using Self-Promotional Hashtag

by Verena von Pfetten | 4:51 pm, December 14th, 2012

Going forward, we strongly urge brands to close up their computers and step away from Twitter during times of national (or international) tragedy. Just hours after a gunman opened fire on a Connecticut elementary school classroom killing 27 people, 20 of which were children, Kmart offered up its social media condolences, totally tone-deaf hashtag included.