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We’ve already allocated the next 15 of our Paychecks to Topshop, H&M and Phillip Lim x Target anyway, but Nicki Minaj is currently modeling her upcoming Kmart collection over on Instagram. Either that’s what’s happening or she’s just come back from doing Yoga in outer space, where a galaxy threw up on her personalized Juicy Couture tracksuit and forced her to change into something three sizes too small. But judging by the #thenickiminajcollection hashtag, it probably is the stuff young girls are going to be strutting through school halls in come fall.
Every season, writers, editors, and bloggers alike complain about how hard fashion week is. They like to tout survival kits and must-haves, as though a hectic schedule of seeing our favorite designers show their wares up close is somehow akin to a real life Hunger Games. And every season, KMart comes to our self-indulgent rescue with their concierge service, delivering bandaids, snacks, and sewing kits at just the tapping of a few keys. This season, they’re also here to remind us that Fashion Week Problems are more than just a hashtag — they’re timeless.
Going forward, we strongly urge brands to close up their computers and step away from Twitter during times of national (or international) tragedy. Just hours after a gunman opened fire on a Connecticut elementary school classroom killing 27 people, 20 of which were children, Kmart offered up its social media condolences, totally tone-deaf hashtag included.
If all the news about increased holiday shopping had you feeling warm and fuzzy about the American retail sector, you might want to go grab a nice blanket. Kmart announced today that it would close between 100 and 120 of its 4,000 North American stores because of how badly they performed during the holiday shopping season.
In case all of the news about the down economy has turned your heart sour, get ready for it to be sweetened right back up again. Kmarts all over the country have been reporting anonymous accounts of random good samaritans calling in and paying off the balance of less-fortunate people’s layaway tabs.
This was the week we finally saw the Twilight wedding dress. We also saw offensive billboards, tween thongs, and Thanksgiving style advice. But also awesome puppies! And Muppets! And Obamas!
In addition to telling them they’re bad at math, allergic to algebra, and incapable of doing their own homework, designers are now encouraging little girls to just marry money right from the get-go. And what better way to snag a trust fund than with an “I <3 Rich Boys" thong!
Sofia Vergara‘s Kmart collection has something for every woman. We know this because in the commercial for it, Vergara herself transmogrifies into, well, every woman.
In the spirit of every celebrity ever having a clothing line, Modern Family star Sofia Vergara has teamed up with Kmart Fashion on a collection of clothing that will launch this fall. And we really kinda like it.
So, you know that axiomatic line of the Constitution where it says that all men are created equal? Turns out the marketing people at Kmart had been ignoring that for years.
She dazzled us on the Kids’ Choice Awards “Orange Carpet” and makes tweens across the world scream at the very mention of her name. Selena Gomez’s success can be measured by many of her Disney counterparts’ successes — Miley, Hilary, Demi, Vanessa. Their names translate into many things, among them sparkly lip glosses packaged with their respective brands and, of course, dollar signs.