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Ever since details of the collaboration were revealed, the Rodarte for MAC make-up collection has sparked controversy among fashion writers with its thoughtless product names and lack of skintone variety. After a letter of apology, a promise to change the product names, MAC revealed plans to donate a portion of the proceeds to those in need in Juarez. And now they’ve taken things one step further. On Friday, MAC executives announced that they had made arrangements for 100% of the collection’s global profits to be donated to initiatives benefitting the women and girls of Juarez.