WATCH: Not Wearing Mascara Will Make You Look Like A Liar

by Verena von Pfetten | 2:32 pm, October 4th, 2011

According to a new study published this week, makeup doesn’t just make women look more attractive, it also makes them look more competent and trustworthy. But while we’re all a bunch of self-confessed makeup addicts, it’s probably worth noting that this study was sponsored by a giant cosmetics company.