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Conde Nast’s print publications now have a little more control over their corresponding websites. WWD reports that the bulk of the sales and marketing efforts for sites like GQ.com and Allure.com has transferred from Conde Nast Digital to individual magazine publishers.
Thanks to a new partnership between The New York Knicks and clothing label Hugo Boss, Madison Square Garden is about to get a whole lot more fashionable.
After a week of insisting that replacing its old logo with something more modern was indeed a good move, the Gap has swallowed a corporate-sized pill and decided to stick with its old logo.
Have you ever wanted to smell like Beverly Hills? You haven’t? Well, now you can smell like it anyway, because the official neighborhood of the rich, famous and fabulous is releasing an entire line of beauty products designed to make you smell and look like what the essence of Beverly Hills. Or something. Pictured, Mayor Jimmy Delshad, the mastermind behind the licensing deal that allowed this to happen.
In what will surely be considered a genius marketing move, a Gap store in Vancouver, Canada has turned itself upside down to celebrate the launch of a new customer rewards program.