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WATCH: Cara Delevingne Gets Caught In The Act For YSL’s New Mascara Ad
Cara Delevingne is many things, but subtle is not one of them. Earlier this month, the model was photographed with a suspicious baggie of white powder falling — nay, flying — out of her bag, and in the new campaign video for YSL’s Baby Doll Mascara, she’s caught sneaking away from a party for not one, but two girl-on-girl trysts. And this is all after a tabletop makeout and some serious faux-PDA with a pair of suited-up dudes back inside. Anyone else intrigued enough to take this mascara for a spin?
Beauty Beat: Drugstore Mascara That Won’t Flake, Clump, Or Rub Off
It’s impossible to test and review every single beauty product on the market, so that’s why we’re just highlighting the good stuff. You know, those lotions and potions with which we’re currently obsessed, and the beauty counter buys we believe everyone should know about. This week’s pick is a drugstore mascara that goes above and beyond the call of duty.
The Truth Behind Those Impossibly Impressive Mascara Ads
We’ve discussed the use of lash inserts (otherwise known as false eyelashes) in mascara ads before, but while authorities in the UK say they’re a no-no, the US has much less stringent policies.
The Zoe Report: Eye Of The Panther
Like all glamorous things, I take my mascara very seriously—but it is a more complex subject matter than one might think! Long gone are the days when all eyelash darkening wands were created equal. Now you have to sift through full volume, waterproof, vibrating and high definition options before beginning to choose a fave. Thankfully, the makeup gods made the whole process a little more straightforward this season with a standout pick: Ultraflesh’s Panthera Mascara.
Product Junkie: 8 Saviors For A Lazy Day
The snooze button is my best friend, I’m lucky if I’m out of bed by 9:30am, and I only wash my hair two or three times per week, avoiding the elbow grease it takes to properly blow-out and style my frizz-prone waves. As for makeup? Two minutes and bam! I’m done. Over the years, I’ve learned countless tricks to cut down on my beauty routine. Here are the lazy girl essentials I couldn’t survive without.
BREAKING: 28% Of Beauty Ads Are Fake
A recent investigation into beauty advertisements has revealed that more than a quarter of them are faked. Actually, it’s more like 44%, but at least 28% had enough of a moral compass to include a disclaimer of some sort. Honestly? This just isn’t that surprising.
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