Men’s Online Shopping Page 1
We’ve known for a while that men are hesitant to shop online for high fashion duds. However, e-tailers trying to lure men to their sites may soon be able to add a new weapon to their arsenal: the digital robot mannequin.
Much has been made recently of getting guys to buy expensive threads online. Why? WSJ‘s Ray Smith reported this week that while men don’t shop as often as women, they do tend to spend more when they open their wallets.