Elle Hires Microsoft VP To Be New Branding Guru

by Justin Fenner | 5:49 pm, June 4th, 2010

When we first heard the news that Elle chose Robin Domeniconi as its new chief brand officer, we immediately had doubts. Domeniconi is currently Mircosoft‘s VP of U.S. advertising sales, marketing and publishing. Is it possible, we thought, that someone from a technology background could bring a storied fashion magazine back to life?