New Logo Page 1
Almost a year after giving its longstanding logo a makeover, JCPenney has yet another brand mark that its rolling out to all of its stores as part of a massive $800 million renovation of its stores and brand image. Here’s why we think that’s a bad idea.
How excited are we that an apparel brand finally had a good logo redesign? JC Penney will unveil an updated logo and slogan during the Oscars on Sunday, and they’re both really good. Meanwhile, The Gap and Urban Outfitters are kicking themselves in the shins for not hiring whoever did the new work for Penney’s.
We’re sort of nerdy design people here at Styleite, so last night when we overhead that the Target logo was subject of a question on Million Dollar Money Drop, our ears perked up. Host Kevin Pollak asked last night’s contestants how many red circles were in the iconic design — and it turns out there are fewer than you think.
After a week of insisting that replacing its old logo with something more modern was indeed a good move, the Gap has swallowed a corporate-sized pill and decided to stick with its old logo.
Yesterday, The Gap revealed a new logo on its website, and the Internet went nuts over how terrifyingly bad it is. But now, you have the opportunity to tell the company what its new logo should look like. And we’re hoping you’ll ask them to keep the old one.
Gap changed its logo today without fanfare or even so much as a press release. It just kind of showed up on their website, no method of warning considered. The new logo, a cold and unfeeling blue square crushed underneath the cruel weight of bold, black Helvetica, makes the company look more like it’s about to release a new word processor than a footwear collaboration with Pierre Hardy. Our questions about this abound, but we’ll start with this one: What the hell are they thinking?